web copy :: One Stop Ecommerce Blog

It’s the Web, right? So it’s supposed to be sticky. Fortunately, there are simple ways to ensure visitors “stick around” your website. Even avoiding pricey add-ons such as corporate videos, your web copy alone — if done right — can make your website more attractive to users. Here’s how: 1. Inject Some Personality, but Watch…

Blogs are a great way to increase traffic to your site but only if they are given the same amount of attention as the rest of your marketing. The power of a successful blog is well documented and the promise of more traffic and brand engagement draws in countless webmasters every year. Content is king…

1. Think like a consumer, and put your products in more than one category. The online businesses that make their goods and services easy to find reap rewards in two ways: People purchase more and they experience greater overall satisfaction with the Web site. Consider up sell and cross sell opportunities by offering products that…

In school, you learned to write documents that were formal, rigidly structured, and relatively impersonal. While it still works in many situations, that style won’t earn you any A’s from Web site visitors. When you’re creating text for your Web site, remember the “Three S” rule: keep it Simple, Succinct, and Scannable. Simplicity Rules! Your…